The Faena District is a new six-block neighborhood named for Alan Faena, the Argentine hotelier and real estate developer. Like its sister project in Buenos Aires, it is a hotel-residential-shopping-entertainment hub. Striking new construction includes the Faena Forum, a cultural center inspired by Frank Lloyd Wright's Guggenheim Museum in New York; Faena Park, an automated parking garage; and Faena Bazaar for luxury shopping. Madonna inaugurated the Faena Forum with a charity concert.

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